Bill McEnaney
Mar 28, 04:47 AM
Huh? What in the world are you talking about? Dude, lay off the communion wine. ;) You're making no sense, seriously.
I should go to bed now. But before I do that, maybe a question will help explain part of my point about the difference between me and a property might gain or lose. If I asked "Who are you?" when we happened to see each other, would you reply that you were gay? I doubt it. You probably would say, "I'm Lee Kohler."
I should go to bed now. But before I do that, maybe a question will help explain part of my point about the difference between me and a property might gain or lose. If I asked "Who are you?" when we happened to see each other, would you reply that you were gay? I doubt it. You probably would say, "I'm Lee Kohler."
gatekpr
Jun 8, 09:35 AM
I jailbroke my iPhone 3GS and switched to T-mobile. I haven't had ONE dropped call since I did that in November. The edge network is a little slower, but well worth the switch. I could never use the 3G in Houston anyway. Sad, the 4th largest city in the nation and I would get 5-10 dropped calls a day. It was worse with the Blackberry Bold--you can't turn off the 3G, so it would drop incessantly.
I'm excited about the iPhone 4, my sources tell me they already have a jailbreak for it. I'm excited!
I'm excited about the iPhone 4, my sources tell me they already have a jailbreak for it. I'm excited!
firestarter
Mar 13, 07:27 PM
Solar plants can be put out in the scrub, they don't destroy what can be some of the most beautiful places on Earth like dams do, and have much less land impact.
We don't all have scrubland... or reliable sunshine! Can't see solar power taking off in the UK, I'm afraid. The same goes for most of Northern Europe.
We don't all have scrubland... or reliable sunshine! Can't see solar power taking off in the UK, I'm afraid. The same goes for most of Northern Europe.
iMeowbot
Sep 26, 12:01 AM
But seriously how many cores does anyone REALLY need?
Software makers are in for a rude shock here. One big thread is nearly obsolete today, and even the common one-big-lump-with-little-ancillary-threads model is going to start looking tired fast. I hope that everyone is up to the job, this is something people have been avoiding for as long as multiprocessors were still uncommon, expensive beasts.
So say I’m using my 8-core Mac Pro for CPU intensive digital audio recording. Would I be able to assign two cores the main program, two to virtual processing, two to auxiliary “re-wire” applications, and two to the general system? If so, I guess I need to hold out on my impending Mac Pro purchase!
Most likely you'll have about as much control over this as you have over memory, which is to say, not a lot. It will be up to the OS to schedule things in a smart way.
Software makers are in for a rude shock here. One big thread is nearly obsolete today, and even the common one-big-lump-with-little-ancillary-threads model is going to start looking tired fast. I hope that everyone is up to the job, this is something people have been avoiding for as long as multiprocessors were still uncommon, expensive beasts.
So say I’m using my 8-core Mac Pro for CPU intensive digital audio recording. Would I be able to assign two cores the main program, two to virtual processing, two to auxiliary “re-wire” applications, and two to the general system? If so, I guess I need to hold out on my impending Mac Pro purchase!
Most likely you'll have about as much control over this as you have over memory, which is to say, not a lot. It will be up to the OS to schedule things in a smart way.
aswitcher
Jul 13, 07:36 AM
I can see the iMac getting a makeover. The switch to intel was a rush job in my mind, and I think they are working on a modified shell to better cope with components and heat for a faster intel line for the next few years.
zacman
Oct 7, 01:41 PM
Apple already seems to have lost some parts of the European market with the 3GS because they didn't add the features that are frequently used there (like HSUPA, (r)SAP, etc.). For example GFK numbers showed that the Android based HTC Hero outsold the 3GS in Germany.
ciTiger
Apr 28, 07:57 AM
Growth 187.9 %... LOL
They sure need big vaults too keep all that money...
They sure need big vaults too keep all that money...
Rocketman
Sep 12, 04:33 PM
There's no need for DVR functionality. Apple will replace your cable subscription. You just subsribe to the shows you want and al la carte other shows after that. Networks will probably even do the season premieres free to get you hooked or add sponsor the shows to make them free. TV on demand is obviously the next wave - even the cable companies know it and have on demand etc. I mean not to be racist but I'm happy to stop paying comcast for the 10+ stations that are in languages I don't even speak. I barely speak english - hahaha.
In conclusion - its the same data - just different timing.
Here is something I saw today for the first time. Cable TV to your IP address.
http://www.mobitv.com/
Low priced too for what it does.
Rocketman
In conclusion - its the same data - just different timing.
Here is something I saw today for the first time. Cable TV to your IP address.
http://www.mobitv.com/
Low priced too for what it does.
Rocketman
LagunaSol
Apr 28, 08:45 AM
Will you mind if those cheap laptop sales are included in the tablet sales figures?
Laptops are not tablets. However, tablets are PCs.
Laptops are not tablets. However, tablets are PCs.
29point97
Apr 12, 11:55 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C148 Safari/6533.18.5)
Just left. Waiting at the airport with some huge questions as a commercial editor. No talk of motion. If it's an app store download might be a small program no motion presets or content. I honestly wonder if there is a tape capture window. I didn't see a filters tab XML support or any kind os manager. Seems you edit color and export. I'm hoping it was just the sneakest of peeks and that there's a lot more hiding in there. Otherwise I'm holding onto fcp7 for dear life and wait for 11.
Just left. Waiting at the airport with some huge questions as a commercial editor. No talk of motion. If it's an app store download might be a small program no motion presets or content. I honestly wonder if there is a tape capture window. I didn't see a filters tab XML support or any kind os manager. Seems you edit color and export. I'm hoping it was just the sneakest of peeks and that there's a lot more hiding in there. Otherwise I'm holding onto fcp7 for dear life and wait for 11.
Man4allsea
Feb 17, 12:17 AM
I can believe this, but only since the Android OS is open source. This means companies are making phones with their OS, not because its better. The iPhone is the superior phone, but Google is doing a great job at making the Android available to the masses.
What is it with open source fanatics? I mean let's talk about the great open source achievements of the past 15 years. There are many, but they never really seem to turn into market leading commerce, it's like profitable communes, mutually exclusive/oxymoronic. Google is not the king of open source. They protect their algorithms with all the secrecy that Apple does it's product releases. No one seems to notice this.
Google rips people off right and left and has a monopoly with adwords, but no one says a thing. The whole android platform is about making sure that they can sell as many ads as possible for the highest price possible. Steve Jobs was right when he called them evil. Apple doesn't pretend to be your benevolent friend, google sucks, and I hope the android platform is the beginining of the end!
What is it with open source fanatics? I mean let's talk about the great open source achievements of the past 15 years. There are many, but they never really seem to turn into market leading commerce, it's like profitable communes, mutually exclusive/oxymoronic. Google is not the king of open source. They protect their algorithms with all the secrecy that Apple does it's product releases. No one seems to notice this.
Google rips people off right and left and has a monopoly with adwords, but no one says a thing. The whole android platform is about making sure that they can sell as many ads as possible for the highest price possible. Steve Jobs was right when he called them evil. Apple doesn't pretend to be your benevolent friend, google sucks, and I hope the android platform is the beginining of the end!
GeekLawyer
Apr 15, 09:50 AM
Fewer and fewer each year.Yep, this hate is dying off. Demographics are destiny. Younger people, writ large, are not homophobic or anti-gay.
bradl
Mar 18, 02:01 AM
Wow... was multi-tasking supported that early, or did we not get that until 4.0. It's early here in Florida and I can't remember.
But hey, if its working for you... go with it!
No. it wasn't.
I rarely use it, and when I do, it is work related. I went the MyWi route after the BenM hole was patched up in iOS > 3.1.
BL.
But hey, if its working for you... go with it!
No. it wasn't.
I rarely use it, and when I do, it is work related. I went the MyWi route after the BenM hole was patched up in iOS > 3.1.
BL.
firestarter
Apr 23, 07:39 PM
I thought I answered this fairly well on the previous page.
*shrug*
OK, let's see.
A possible reason is that any time someone puts forth a theistic belief they get mocked, trolled, laughed at, ganged up against in threads, etc. The overall PRSI attitude of "religion is wrong, the only way to go forward or intelligent is to become free of religion" probably does not help any.
But this doesn't answer the question at all.
Why is the PRSI attitude 'religion is wrong'?
If these forums reflected US religious belief, atheist opinions would be vastly outnumbered by theists, wouldn't they? Why is this?
*shrug*
OK, let's see.
A possible reason is that any time someone puts forth a theistic belief they get mocked, trolled, laughed at, ganged up against in threads, etc. The overall PRSI attitude of "religion is wrong, the only way to go forward or intelligent is to become free of religion" probably does not help any.
But this doesn't answer the question at all.
Why is the PRSI attitude 'religion is wrong'?
If these forums reflected US religious belief, atheist opinions would be vastly outnumbered by theists, wouldn't they? Why is this?
cmaier
Apr 21, 08:25 AM
You must live in a alternate univerise if think that Apple users are tech savy. You average user is very happy to have Apple control thier experience, ie they are techtards. And frankly owning an Apple product is the best thing for them, with a PC etc they will just get themselves into trouble.
If your still under some illusion of how tech savy they are read through the macrumors forums...... and remeber they are the more tech savy ones!
I have moved every family member over to mac who has no idea about computer, they are happy. The people I know who work in IT, develop and are really tech savy, still have a PC (and an android, some have both android and iphone)
I own 3 macs and 5 advices. I have a PhD in electrical engineering and designed microprocessors for 14 years, including microprocessors used in many PCs. I've written millions of lines of source code in C, assembler, C++, etc.
And most of the folks I know who use Linux or solaris all day at work to design chips use macs at home and carry iPhones. I don't know a single one of them who uses an android phone (many carry blackberries however).
If your still under some illusion of how tech savy they are read through the macrumors forums...... and remeber they are the more tech savy ones!
I have moved every family member over to mac who has no idea about computer, they are happy. The people I know who work in IT, develop and are really tech savy, still have a PC (and an android, some have both android and iphone)
I own 3 macs and 5 advices. I have a PhD in electrical engineering and designed microprocessors for 14 years, including microprocessors used in many PCs. I've written millions of lines of source code in C, assembler, C++, etc.
And most of the folks I know who use Linux or solaris all day at work to design chips use macs at home and carry iPhones. I don't know a single one of them who uses an android phone (many carry blackberries however).
Silentwave
Jul 12, 12:19 AM
I hate to say it but since I got my macbook black I have been using winxp and not osx. XP runs faster, is compatible with all apps like photoshop and office natively and runs perfectly. I have been very impressed. So impressed that I decided to build a core 2 duo desktop from newegg and I did it for Under $900. Now lets see apple top that pricing. (core 2 duo chip on order from buy.com)
Sorry but I think I have lost hope for OS X. I got the media center edition OS with the new computer I am building with dual tuner TV card. Watching tv via my xbox 360 is a dream. Mac will never be able to accomplish this task. Front row sucks.
If I bought a new mac pro (which I won't because its going to be a rippoff) I would just run XP on it.
For instance, I got two Radeon 16xPCIe X1600xt supporting crossfire with 512mb ram each from newegg for $120 each. Everything is just cheaper.
After a while you get to a point in your work where you realize seeing the neat apple OS is just not that important. Not when you can run crappy XP (which sorry to disappoint never crashes) for 1/3rd the price and 4x the speed.
Comon apple, make a media center mac and figure out a way to use PC graphics cards. After spending $500 on my Radeon 800xt with 256mb ram I wil l NEVER do it again. Not when I can get dual crossfire cards for half the price and 4x the performance.
I guess I am a half switcher. Using macbook pro but XP only. LOL!
Have fun!
Sorry but I think I have lost hope for OS X. I got the media center edition OS with the new computer I am building with dual tuner TV card. Watching tv via my xbox 360 is a dream. Mac will never be able to accomplish this task. Front row sucks.
If I bought a new mac pro (which I won't because its going to be a rippoff) I would just run XP on it.
For instance, I got two Radeon 16xPCIe X1600xt supporting crossfire with 512mb ram each from newegg for $120 each. Everything is just cheaper.
After a while you get to a point in your work where you realize seeing the neat apple OS is just not that important. Not when you can run crappy XP (which sorry to disappoint never crashes) for 1/3rd the price and 4x the speed.
Comon apple, make a media center mac and figure out a way to use PC graphics cards. After spending $500 on my Radeon 800xt with 256mb ram I wil l NEVER do it again. Not when I can get dual crossfire cards for half the price and 4x the performance.
I guess I am a half switcher. Using macbook pro but XP only. LOL!
Have fun!
Multimedia
Sep 26, 12:54 PM
I'm aware of Tigerton, but I was told in another thread that it's not a true successor to Clovertown and could not possibly be used in a Mac Pro. That being the case, is Clovertown it until -- Harpertown?If what you say is true, then yes that would be IT. Why won't Tigerton go in Summer '07 Mac Pros?
Odd, since my three-year-old dual-2.0 PM still does a great job for more than just "the simplest type of stuff"... so you're saying that Apple actually made the dual-core PMs slower than their much-older dual-CPU ancestors?No I'm saying once you get used to the speed of a Quad and you have everyday need for all those cores, then ALL the single 2GHz DC or Dual Processor Macs are LAME. I happen to have found a burning need for as many cores as I can get my hands on this past Winter so when I turn to use the single 2GHz DC G5 PM it hits the wall of power needed in nothing flat and is crawling incredibly slowly toward the finish line all the time. Even it's basic responsiveness is considerably slower than that of the Quad's.
I'm crushing video constantly. Unusual power-all-the-time need. I need to run two, three, sometimes even four multi-core enabled processes simultaneously almost all the time and each one can use up to 3 even 4 cores on the Intel Mac Pro (I tested my apps on the Mac Pro in an Apple Store). So I am not saying it's not ok for email and browsing although that would not be possible on any of the DP or DC PMs while my video crushing operations are running as well.
That's what happend to me in January. I had a 2.5 GHz DP G5 PM and suddenly, as I really got this video crushing process rolling, I hit the wall and it was like being back in 1985 with a Mac Plus. NOTHING would work beyond crushing video very slowly. It scared me to death. In a panic, I ordered a refurb Quad G5 and thank God I did 'cause that old 2.5 GHz Dual Porcessor G5 was way underpowered for what I for what I was wanting to do all the time.
I recently went into a Fry's in Campbell just after the Mac Pros were announced. They had a sign up Apple PowerMac G5 $864.26 for the 2GHz DC same generation as the Quad but the bottom $2k model from last October '05. Couldn't pass it up. But I can tell you that it is very slow with very limited processing power compared to the Quad. I am a veteran G5 PM guy. I had the original 2GHz DP G5 like you still have, two 2.5GHz DP G5's, the Quad G5 and now most recetly, at a bargain I couldn't pass up, the 2GHz DC G5. I love 'em all. But they do not provide enough cores for the type of work I do a lot.
Odd, since my three-year-old dual-2.0 PM still does a great job for more than just "the simplest type of stuff"... so you're saying that Apple actually made the dual-core PMs slower than their much-older dual-CPU ancestors?No I'm saying once you get used to the speed of a Quad and you have everyday need for all those cores, then ALL the single 2GHz DC or Dual Processor Macs are LAME. I happen to have found a burning need for as many cores as I can get my hands on this past Winter so when I turn to use the single 2GHz DC G5 PM it hits the wall of power needed in nothing flat and is crawling incredibly slowly toward the finish line all the time. Even it's basic responsiveness is considerably slower than that of the Quad's.
I'm crushing video constantly. Unusual power-all-the-time need. I need to run two, three, sometimes even four multi-core enabled processes simultaneously almost all the time and each one can use up to 3 even 4 cores on the Intel Mac Pro (I tested my apps on the Mac Pro in an Apple Store). So I am not saying it's not ok for email and browsing although that would not be possible on any of the DP or DC PMs while my video crushing operations are running as well.
That's what happend to me in January. I had a 2.5 GHz DP G5 PM and suddenly, as I really got this video crushing process rolling, I hit the wall and it was like being back in 1985 with a Mac Plus. NOTHING would work beyond crushing video very slowly. It scared me to death. In a panic, I ordered a refurb Quad G5 and thank God I did 'cause that old 2.5 GHz Dual Porcessor G5 was way underpowered for what I for what I was wanting to do all the time.
I recently went into a Fry's in Campbell just after the Mac Pros were announced. They had a sign up Apple PowerMac G5 $864.26 for the 2GHz DC same generation as the Quad but the bottom $2k model from last October '05. Couldn't pass it up. But I can tell you that it is very slow with very limited processing power compared to the Quad. I am a veteran G5 PM guy. I had the original 2GHz DP G5 like you still have, two 2.5GHz DP G5's, the Quad G5 and now most recetly, at a bargain I couldn't pass up, the 2GHz DC G5. I love 'em all. But they do not provide enough cores for the type of work I do a lot.
GGJstudios
May 2, 04:02 PM
Are you purposefully ignoring my point ? Look, if you don't know and don't care about the finer points, don't reply or try to participate.
I'm curious how it auto-executes the installer because that can have potential damaging results for a user account, without privilege escalation. My data is all in my user account, I don't care about a few system files so much as I care about my data.
Can we please leave the bickering and "it's just an installer" out of it and discuss the technical requirements behind this malware so we can better understand it ?
No one is pointing fingers or bickering. I'm responding to your question. The only technical requirement that was satisfied is that the user had "Open "safe" files after downloading" selected. An app installer is not unsafe. Whether the app to be installed is safe or not is another matter, but the installer cannot harm your system or your user files, simply by launching. If you don't want apps... installers or otherwise... to launch after downloading, simply deselect that box.
Macs are more vulnerable than people think.
They just have such a lower market share and percentage of users than Microsoft that its not worth it to write malware and virus's for them.
As Apple and OSX grows, this kind of thing will become more common and Apple will be more at risk
The market share myth is exactly that: a myth. It doesn't hold water.
I'm curious how it auto-executes the installer because that can have potential damaging results for a user account, without privilege escalation. My data is all in my user account, I don't care about a few system files so much as I care about my data.
Can we please leave the bickering and "it's just an installer" out of it and discuss the technical requirements behind this malware so we can better understand it ?
No one is pointing fingers or bickering. I'm responding to your question. The only technical requirement that was satisfied is that the user had "Open "safe" files after downloading" selected. An app installer is not unsafe. Whether the app to be installed is safe or not is another matter, but the installer cannot harm your system or your user files, simply by launching. If you don't want apps... installers or otherwise... to launch after downloading, simply deselect that box.
Macs are more vulnerable than people think.
They just have such a lower market share and percentage of users than Microsoft that its not worth it to write malware and virus's for them.
As Apple and OSX grows, this kind of thing will become more common and Apple will be more at risk
The market share myth is exactly that: a myth. It doesn't hold water.
reel2reel
Apr 15, 09:50 AM
That's awesome.
Humans can be some nasty creatures.
Yep, this hate is dying off. Demographics are destiny. Younger people, writ large, are not homophobic or anti-gay.
But they're still pretty good at hating and excluding for other reasons. Some things never change, unfortunately.
Humans can be some nasty creatures.
Yep, this hate is dying off. Demographics are destiny. Younger people, writ large, are not homophobic or anti-gay.
But they're still pretty good at hating and excluding for other reasons. Some things never change, unfortunately.
archipellago
May 2, 04:34 PM
All successful malware includes privilege escalation via exploitation. This does not. That is why malware never has become successful in OS X and is becoming less successful in Windows. The big issue with Windows in the past was the default account in Windows XP (admin) runs with elevated privileges by default so privilege escalation was not required for system level access.
Man in the browser is now the biggest issue for all OS's, malware wise.
All the info. happens via the browser, there is no point attacking anything else.
Man in the browser is now the biggest issue for all OS's, malware wise.
All the info. happens via the browser, there is no point attacking anything else.
Mord
Jul 12, 10:08 AM
I'm still wondering why not both - Xeon Woody in pairs for the top of the line Quad and Conroe in the mid and low Core 2 Duo models. I can't see Apple spending all that extra money to support two cores from one Woody when it will cost them a lot less to use Conroe and a Conroe motherboard for the same two core performance. Can you?
I expect MacBook Pros will get Merom ASAP up to 2.33 GHz and that mini and MacBooks will go Merom later by January at the latest only 2GHz max.
because the price difference is not that much and it saves apple more on design/engineering/testing/support ect. it makes great financial sense to consolidate your product line into one platform.
I expect MacBook Pros will get Merom ASAP up to 2.33 GHz and that mini and MacBooks will go Merom later by January at the latest only 2GHz max.
because the price difference is not that much and it saves apple more on design/engineering/testing/support ect. it makes great financial sense to consolidate your product line into one platform.
Erasmus
Oct 13, 04:09 AM
OK, does anyone know how well Matlab (7.1 I suppose) is threaded?
Have run some batch files linking 90 simulations in total, which took a few days of continuous running to complete. This is on a 2.x Ghz (Can't remember exactly) P4 at Uni. Could anyone tell me how much better a Kentsfield or dual Clovertowns would run Matlab? (only one application open at once, else its cheating) Would this change between running Matlab under OSX or XP?
Thanks in advance.
Have run some batch files linking 90 simulations in total, which took a few days of continuous running to complete. This is on a 2.x Ghz (Can't remember exactly) P4 at Uni. Could anyone tell me how much better a Kentsfield or dual Clovertowns would run Matlab? (only one application open at once, else its cheating) Would this change between running Matlab under OSX or XP?
Thanks in advance.
philbeeney
Mar 11, 01:51 PM
And to compound matters further, they've had a 6.2 on the west coast in Nigaata prefecture. Not looking good especially with all the aftershocks occurring.
redkamel
Apr 13, 01:16 AM
When Apple's Pro App for photographers, Aperture, hit the App Store, the price dropped from $200 to only $80. Compare this to Adobe's $300 Lightroom app.
Providing Pro Apps at such low prices helps to establish Apple's hardware as more affordable. Today's young computer users bring a sophistication to application utilization that previous generations did not. High school students quickly outgrow iMovie's capabilities in their media classes and are prepared to move up.
Forget "Pro Apps"- these are "Advanced Apps" and, though the pros may not like it, these apps are going to make it into the hands of amateurs and hobbyists.As a professional photographer, I recommend Aperture to even the most novice digital photographer- if you can understand iPhoto, Aperture is within reach.
Ultimately, don't let the low price fool you. Volume of sales and baiting eager pro app users to the Apple OS will do more for Apple than trying to make these apps solely available to professionals. Software-only companies are at a big disadvantage here- selling inexpensive (and great) software will ultimately increase their overall sales as the hardware flies off the shelves.
I think a large part of it has to do with how Aperture is much more visual while PS is more menu based. It makes it much easier to learn.
I'd agree; Apple is dropping software prices for good reasons.
1. Computers are very powerful nowadays. It is stupid to make pro apps out of the reach of people who own prosumer machines...even a mid level macbook pro can run Aperture and FCP to some extent. Might as well use that power and sell software along with giving a halo effect to all your machines. FCP is linked to Apple. Avid, Lightroom are not.
2. It sells computers when amateurs or pros can get pro apps for cheap and vice versa. I know if I was OS neutral and owned a business or was an amateur, I'd rather have reliable, shiny "cool" macs with cheaper pro software, than cheaper windows boxes with expensive software. The functionality is likely equal, but the Apples will end up breaking even (cheaper software) and be more reliable.
3. Cheaper software means more people use it, which means it will eventually become more standard. I remember me and my friend having theories about Adobe "allowing" HS and college kids to pirate software because when they graduated, then that is all they knew...and they would have to buy it if they wanted to work, and businesses would have to buy it if they wanted to hire. A cheaper alternative to legal PS would be out of luck unless it could break that cycle. Ive been using Aperture since it came out. You think I want to work for someone using Lightroom or Aperture? (actually, i guess it doesnt really matter... :p work would be work)
Providing Pro Apps at such low prices helps to establish Apple's hardware as more affordable. Today's young computer users bring a sophistication to application utilization that previous generations did not. High school students quickly outgrow iMovie's capabilities in their media classes and are prepared to move up.
Forget "Pro Apps"- these are "Advanced Apps" and, though the pros may not like it, these apps are going to make it into the hands of amateurs and hobbyists.As a professional photographer, I recommend Aperture to even the most novice digital photographer- if you can understand iPhoto, Aperture is within reach.
Ultimately, don't let the low price fool you. Volume of sales and baiting eager pro app users to the Apple OS will do more for Apple than trying to make these apps solely available to professionals. Software-only companies are at a big disadvantage here- selling inexpensive (and great) software will ultimately increase their overall sales as the hardware flies off the shelves.
I think a large part of it has to do with how Aperture is much more visual while PS is more menu based. It makes it much easier to learn.
I'd agree; Apple is dropping software prices for good reasons.
1. Computers are very powerful nowadays. It is stupid to make pro apps out of the reach of people who own prosumer machines...even a mid level macbook pro can run Aperture and FCP to some extent. Might as well use that power and sell software along with giving a halo effect to all your machines. FCP is linked to Apple. Avid, Lightroom are not.
2. It sells computers when amateurs or pros can get pro apps for cheap and vice versa. I know if I was OS neutral and owned a business or was an amateur, I'd rather have reliable, shiny "cool" macs with cheaper pro software, than cheaper windows boxes with expensive software. The functionality is likely equal, but the Apples will end up breaking even (cheaper software) and be more reliable.
3. Cheaper software means more people use it, which means it will eventually become more standard. I remember me and my friend having theories about Adobe "allowing" HS and college kids to pirate software because when they graduated, then that is all they knew...and they would have to buy it if they wanted to work, and businesses would have to buy it if they wanted to hire. A cheaper alternative to legal PS would be out of luck unless it could break that cycle. Ive been using Aperture since it came out. You think I want to work for someone using Lightroom or Aperture? (actually, i guess it doesnt really matter... :p work would be work)
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